Understand color theoryĬolor theory is a set of fundamental principles that govern how to create harmonious color combinations. 🤑 FREE Color Psychology eBook 👉 Download Now! 🤑 2. In this case, the recognition associated with the brand color is powerful enough to overshadow any negative connotations associated with the color red in Western society. The Coca-Cola Company is known universally for its signature red brand color. Since cultural color meanings are so ingrained in our psyche, we may not consciously realize that we're averse to certain colors. If a brand has a global target market, consider avoiding colors like red that have deep cultural significance. So how do you know which colors to include or avoid based on a client's target market? A simple Google search should do the trick. Depending on where a brand's target market is based, the colors used on its website could send a very different message. In some Eastern cultures, the analogous color is white.Īs the above examples illustrate, context is critical in color section. As another example, black is the color of death and mourning in Western cultures. However in some Eastern cultures, like China and India, red represents luck. For instance, in Western cultures, red is an attention-grabbing color that signifies danger and urgency (think stop signs). Although different colors have different meanings on an individual level, certain colors also have deep-rooted cultural significance.
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